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Think back to the last time you were in a big box corporate gym, torturing yourself on a piece of cardio equipment, going through the motions but not actually getting anywhere.

And while you hated every minute of it, in walked someone – someone you might even have gone to high school with – who had a leaner, sexier body than you, and weren’t afraid of showing it off.

As they walked past the cardio equipment (without giving it a second glance), you thought to yourself, “Now there goes a person that knows the secret to fat loss.”

Fast forward 20 minutes and you remain on your cardio machine, still having gotten nowhere, and having worked up only a little sweat.

He knows the secret.And then – darn-it! – that lean, fit, sexy person walks by again – but it looks like they’ve just run a marathon. They’re covered in sweat and somehow they even look leaner – and yet you didn’t see them spend a single second on any cardio equipment.

What gives? What do they know that you don’t?

Well, today you’re going to finally discover that secret – something so important that you can literally call it, “The Ultimate Fat Loss Key“.

According to the most recent statistics of the United States, knowledge of this secret fat loss key is so uncommon that less than one in 350 men and one in 500 women even know of its existence.

What’s the ONE Simple Secret 
That EVERYONE With a Killer Body 
Knows That You Don’t?

Understand this:

Losing fat fast isn’t just about doing things other people don’t do. It’s more about knowing things other people just don’t know.

I’m talking about real secrets.

And the people that know them… the people that know what it takes to get an awesome body… you might refer to these people as, “The Insiders.”

It’s pretty easy to spot these people. I’m sure you might even know a few of them.

They’re lean and they’re ripped and they’re not embarrassed to take their shirts off. In fact, they make heads turn when they take their shirts off.

The real question is how do they do it… and what don’t YOU know?

I’ll get to the answer in a moment. But first, I want to make sure it’s clear to you why “The Insiders” have dream bodies and you don’t.

I have to warn you though, I’m known for being straightforward, to the point and downright blunt.

The reason why you don’t have a dream body like they do is simple:

You Don’t Look Like Them Because 
You Don’t Train Like Them

She knows the secret.

I told you I was blunt.

But that’s the simple fact.

The Insiders” know how to train to lose fat fast – and by fast, I mean both in just a short amount of workout time and in getting rapid fat loss results in just a few days. Most other people just don’t have a clue.

Walk into any gym and you’ll see a lot of people working on cardio machines, grimacing, sweating, and looking like they’re about to collapse.

Yet walk into that same gym a year from now and you’ll see those same people doing those same cardio workouts. Except they won’t look any different than they did a year earlier.

These folks have practically taken up residency on the treadmill and spend hours jogging or using the elliptical machine just like a grandma… slow and steady.

They don’t know the secret, that’s for sure.

Don’t beat yourself up if that’s you.
You see, it’s NOT your fault.

But the bottom line is that people who are lean, sexy and strong have better information than you do about what works for fat loss.

So if you’re sitting there right now, overweight and frustrated with how you look… If you’re just plain sick and tired of trying things that just don’t work…

Then, unfortunately, you don’t know the secret either.

And Not Knowing the Secret
Can Keep You Suffering from Belly Fat


What If Everything You’ve Been Told About Exercise Is Wrong?

What if 99% of fat loss workouts really are a complete WASTE of time?

Well, according to the latest research studies, it looks like almost everyone in the entire exercise and fitness industry has ALL been fooled.

In fact, one study found that 300 hours of cardio per year helped men lose only 6 pounds (and women lost only 4 pounds). (Reference: Obesity 15:1496-1512, 2007)

So that’s about 50 hours of cardio per pound of weight lost – at BEST!

And those folks were training an hour per day, six days per week. Who has that kind of time for exercise? Let alone the time you’d need to add just in getting to the gym, changing, showering, and then adding a stop-off at Starbucks on the way home. That’s practically an entire morning, afternoon, or evening WASTED.

Time Wasting CardioListen, long, slow, boring cardio workouts do NOT work. Instead, the only workouts that do work are based on the Ultimate Fat Loss Key.

But here’s the GOOD NEWS.

It’s not hard to apply the Ultimate Fat Loss Key to your workouts. And it doesn’t cost any money. It’s not a piece of equipment. It’s not a magic supplement. It’s not a pill nor a potion, it’s neither a bell nor a ball nor a strap. It’s not limited to Hollywood celebrities, or executives that can pay for high-priced one-on-one personal training.

You don’t have to go to a 5am bootcamp workout for it, and even better, once you know this secret you can even cancel your fancy – and expensive – gym membership (if you want).
The Ultimate Fat Loss Key is available to everyone, anytime, and anywhere.

And most important, it’s available to you right NOW.

Once you have this Ultimate Fat Loss Key in your possession, you’ll literally be just minutes away from turning on your body’s almost unlimited fat burning potential.

Get quadruple the resultsWith this Insider knowledge you can finally burn all the belly fat you’ve wanted, getting double, triple, or yes, even QUADRUPLE the results from this system.

So if you don’t already have the Ultimate Fat Loss Key, don’t worry.

As I mentioned before this key is uncommon knowledge – that’s why it’s a secret! In fact, it’s an idea that not even many of the so-called gurus or experts even fully understand.

But the Ultimate Fat Loss Key IS a prized possession of those that do know. Some even call it their “Precious”, and guard it as tightly as Gollum did the golden ring at the beginning of The Lord of the Rings trilogy.

And it’s because (again, through no fault of your own) this key was kept hidden from you for so long that you’ve struggled all of these months, years, and perhaps even decades to finally get control over your belly fat. But now you can finally banish that belly fat so that the ripped body trapped underneath can be free.

That’s why I’m here today, (as the Keymaster, I suppose you could call me), to deliver the Ultimate Fat Loss Key to you. As a contributor to Men’s Health magazine for over 12 years, I’ve tried to share the key with as many men and women all over the world as I could.

But…you see, there’s a problem when working with the big magazines. The problem is space, and the enemy is the editor. They’re always cutting out the real secrets to fat loss because there’s no room on the page.

We just need some exercises,” they always say dismissively, “We’ll fill in the rest. You just go back to the gym and train your clients.”

And so the truth is out there. The secret is there for the telling. The key is finally yours to be had.

But you need to understand why what you’re doing now is not working. And as you do, the key will begin to be revealed…

5 Scary Reasons to AVOID Cardio

To give you the truth on cardio for fat loss we need to make a little side journey deep down into my fat burning research lab. It’s where you’ll discover a tsunami of scientific studies that give us 5 more scary reasons to cut traditional cardio from your fat loss workouts.

This breaking research just goes to show you that unless you are training for endurance sports (like marathons that ruin your body), there’s practically no good reason to engage in long, slow cardio (especially really long sessions as you’ll discover in a moment).

First up, let’s take a look at why cardio fails as much as Jeff Spicoli from Fast Times at Ridgemont High.

(I’m saving the scariest study for last.)

In a study titled, “Why do individuals not lose more weight from an exercise intervention at a defined dose? An energy balance analysis“, researchers found that weight loss from cardio was always lower than predicted (using a standard calories in vs. calories out approach).

The article, published in Obesity Reviews (Vol. 13 Issue 6), explained that cardio doesn’t work for FOUR reasons:

  • 1 Some people eat more when they start a cardio program
  • 2 Calorie burning at rest often decreases with cardio
  • 3 Calorie-burning lean tissue is often lost
  • 4 Cardio programs cause you to do less activity over the day

So if you’re still trying to lose fat with cardio, those are the reasons why it’s not working.

  • 5 But that’s not all. Let me tell you about the fifth and final – and downright terrifying – reason to stop doing cardio. Just take a look at these findings.

In a study published in the Mayo Clinic Proceedings (Vol. 87(6):587-95), researchers concluded that there are potential harmful effects from excessive endurance exercise.

Frankly, this shouldn’t come as a surprise to anyone. After all, what happens when you do a long workout?

Well, your muscles get really sore, right? And that’s called muscle damage.

Now think for a second…what is your heart?

It’s a muscle.

Therefore, when you do long cardio workouts, your heart experiences a LOT of muscle damage, and over the long-term this can damage your heart.

The researchers from the Mid America Heart Institute of Saint Luke’s Hospital in Kansas City, MO, said that while regular, short workouts are fine for your heart, it’s those long cardio workouts that can cause “pathologic” changes in the heart and large arteries.

Pathological is bad, very bad. Now you’ve heard the phrase “pathological liar”, right? Well, just imagine someone with a pathological heart. That can kill you.

Worse, they found that if done for years, long cardio workouts create “patchy myocardial fibrosis” and could lead to arrhythmias.


So clearly, cardio is just NOT worth it.

As the lead researcher and cardiologist in that study wisely said, “When people come to me and say they want to run a marathon I say, ‘OK, do one and cross it off your bucket list and then let’s focus on an exercise pattern that’s more ideal to producing long-term health benefits and improving your longevity.”

But if long, slow, boring cardio doesn’t work, what’s left to burn fat?

For this, we begin our discovery of what works with another research study showing the fat burning power of interval training.

In the study published in the Journal of Sports Medicine and Physical Fitness (Vol. 52(3):255-62), sixty overweight young women were separated into three groups.

Group 1 did a high intensity interval training (HIIT) program

Group 2 did moderate intensity continuous training (MICT)

Group 3 was a non-training control group.

Groups 1 & 2 trained five days per week for 12 weeks. The researchers concluded that the interval group achieved better results than those in the cardio group.

And in a second and even better study from the School of Medical Sciences at the University of New South Wales in beautiful Australia, a research team led by Professor Steve Boutcher discovered that there was one specific form of short, burst exercise that not only allowed you to burn belly fat, but this form of exercise even allowed you to OUT-TRAIN a bad diet.

In this study, 45 obese Australian women were separated into one of two groups:

Group A performed three 20-minute interval training workouts per week using a special bike that allowed them to perform an 8-second interval followed by 12 seconds of recovery (light cycling). This was repeated over and over for the 20 minute workout.

Group B performed 40 minutes of slow, steady-state cardio three times per week. Please note that this group exercised TWICE as long as the interval training group.Out-train a bad diet.

Quite frankly, the results were remarkable. Despite continuing with their bad diet, the interval training group lost a significant amount of fat from their bellies, legs, and even their butts.

However, the steady cardio group didn’t lose fat at all (in fact, one subject even gained 2.2 pounds after 15 weeks of slow cardio).

It’s also important to note that NO changes were made to their diet. Now as you might know, I’ve often said that you can’t out-exercise a bad diet.

But one subject, named Louise, still managed to lose over 15 pounds with her short, burst interval training even without changing her terrible eating habits.

In fact, she was quoted as saying this about her nutrition during the study, “My diet was pretty bad back then, with lots of sweets, lots of junk food. I kept eating the same things, doughnuts and sugar, it was awful.”

So Louise was able to out-train a bad diet with short workouts. And so can YOU. With the Ultimate Fat Loss Key you can still burn belly fat even if you can’t stick to any kind of diet!

Do you see the key yet?

If not, don’t worry.

And no, it’s NOT interval training using cardio equipment!

It’s something much, much better than that.

To reveal a little more about the secret, we need to take a look at this shocking study from the Journal of Applied Physiology in Nutrition and Metabolism (Volume 37(6):1124-31). In the experiment, 22 college-aged women did 4 workouts per week for 4 weeks in one of three groups.

Group A did 30 minutes of treadmill running at 85% max heart rate

Group B did 8 rounds of 20 seconds of a single bodyweight exercise (burpees, jumping jacks, mountain climbers, or squat thrusts) with 10 seconds of rest between rounds.

Group C did nothing (they were the non-training control group).

The results?

Both training groups increased their aerobic fitness levels by the SAME amount (about 7-8%). That’s right, the short bodyweight workouts (of 4 minutes) worked just as well as 30 minutes of cardio even though they were SEVEN times shorter. Shocking.

BUT…it was only Group B – those that did the bodyweight exercises – that also increased muscular endurance in common exercises like chest presses, leg extensions, sit-ups, and push-ups.

And finally, this short, burst style of training used by Group B also resulted in greater overall workout enjoyment compared to the cardio group.

The groundbreaking scientists concluded that “extremely low volume bodyweight interval-style training” will boost cardiovascular fitness just as well as cardio while giving you BETTER improvements in muscle endurance…

…all in just 4 minutes.

So what was the secret to success in this study?

Well, it was the Ultimate Fat Loss Key at work!

You see, DENSITY is the Ultimate Fat Loss Key.

It’s about getting you the most intense metabolic work in the least amount of time…not just by moving fast between exercises, but also by manipulating the work and rest periods to get the maximum density burn within a single exercise. Only the true fat loss experts know the secrets you’re about to use in these workouts.

As you know, fat loss is not just about the calories burned on a cardio machine. As you just read above, research study after research study has concluded that “weight loss isn’t what it’s supposed to be” after a cardio program.

Thousands of research subjects and millions of men and women in the REAL world have burned tens of thousands of calories doing BORING cardio only to end up with little or no weight loss. Cardio just doesn’t make sense for fat loss because it doesn’t have…


And the power of the Ultimate Fat Loss Key can be explained by science. You see, density leads to biochemical and hormonal changes.

These biochemical changes in your body – something you can’t really see, hear, feel, or measure with a calorie-burning tool – are what cause you to lose fat and gain lean muscle, and improve your cardiovascular performance.

Density increases specific enzymes in your muscles (specifically ones like citrate synthase in the mitochondria – energy creation powerhouses – of your muscles) and that increases your fitness and post-exercise calorie burn.

I’ve been doing research (including literal “in the lab” experiments) on these biochemical changes from Density workouts since 1998. I’ve literally put subjects through extensive workouts, taken muscle biopsies (small chunks of their quadriceps muscles), then sliced up those biopsies and studied them under a microscope and run them through experiments to determine fiber type and citrate synthase levels.

Those experiments in the lab, combined with seventeen years of personal training experience in Density workouts have given me first-hand knowledge how effective this system is…and that’s why I’m sharing it with you.

Density training causes deep fatigue within the muscle, even though you are only training for a few minutes at a time. When this happens within your muscle and eventually spreading throughout your entire cardiovascular system, your body responds by adapting to Density training by getting fitter and leaner faster than ever.

Your body says, “Holy Smoked Muscles, Batman! I need to shed body fat fast and get in shape to be prepared for these incredible Density workouts in the future. And hey, belly fat, time for you to hit the road. We can’t have any dead weight around here if old brain up there is going to choose to train with these Home Workout Revolution programs again!”

That’s EXACTLY what your body says. :)

So you see, the power of Density workouts gives you rapid, long-lasting results.

Density is that powerful. It will be the difference maker in helping you crush any fat loss plateau you might be struggling with, even though you are working out less and using NO-equipment.

Welcome to the Inner Circle of Fat Loss Knowledge.

Welcome to your best results EVER!

Now let’s unlock your fat burning potential with the Power of Density – The Ultimate Fat Loss Key.

How Much Would it Cost to Hire a Trainer
That Doesn’t Know the Ultimate Fat Loss Key?

What’s the going rate for a trainer in your town or city? $45 per session? $65? $100 for 30 minutes? Back when I trained clients all day long in downtown Toronto, a single personal trainer session with a new trainer that had just been certified over a weekend course started at $65 per session! That’s NOT a typo.

So for less than the cost of just one single session with a BEGINNER personal trainer (that certainly doesn’t know the Ultimate Fat Loss Key), you’ll get the PROVEN system that will last you a lifetime.

In the 21 Day Weight Loss Jumpstart, You’ll Get:


You’ll burn more fat in less time with this day-by-day, workout-by-workout, meal-by-meal program that uses the Ultimate Fat Loss Key.

21 Day In-Home Fitness Plan

No need to go to the gym, you’ll receive a 21 Day schedule that will show you exactly what workouts to use on what days. It doesn’t get more done-for-you than this.

The Ultimate Fat Loss Key Nutrition Plan

It’s not your fault that past nutrition plans have failed you. They were far too complicated and hard to follow.

Thankfully, you can also put the Ultimate Fat Loss Key to work for you in your fat burning diet. This simple nutrition plan is so easy to follow that you’ll be able to use it no matter how busy your life is today. You won’t have to prepare 6 meals each day and haul around a cooler at work. Instead, you’ll discover how to enjoy your favorite foods without the guilt (or the belly fat).

You’ll shed fat fast with a powerful combination of these workouts and this easy-to-follow, but aggressive nutrition plan that will shed even the most stubborn fat.

Resources to be Successful

You’ll get printable shopping lists, workout schedule, workout sheets, progress trackers and more!.



If you don’t lose every single pound of ugly fat you EVER wanted with this system or if you simply don’t LOVE the workouts for ANY reason, not only can you keep the workouts (because we know you’ll eventually come back to using the Ultimate Fat Loss Key for results), but we’ll also give you every single cent back. You can try the 21 Day Weight Loss Jumpstart for the full 21 days. If you are not satisfied at any time during those 21-days, just let me know and we’ll send you a full refund. You are so well-protected by this Ultimate Key guarantee, and we are so sure that the workouts are going to give you the greatest results ever (after all, they are the only ones that combine the latest in Metabolic Training with the secrets of the Ultimate Fat Loss Key to unlock your fastest fat loss ever), that there is NO risk to you at all.

That’s how confident I am that the Ultimate Fat Loss Key will work for you AND that you will love the workouts. After all, this system has already worked for thousands of men and women just like you.

Satisfaction Guaranteed

All You Ever Needed to Unlock Your Body’s Maximum Fat Burning Potential is in These Workouts

You’ve already discovered what doesn’t work and you’ve been frustrated for too long. And you’ve already tried countless other programs that failed you because they were missing the Ultimate Fat Loss Key. It’s time to change that starting right NOW. In fact, you could literally be implementing the Ultimate Fat Loss Key within minutes of getting started. Don’t wait any longer.

There are already thousands of men and women just like you who have broken stubborn weight loss plateaus and burned off even the most stubborn belly fat.

You can unlock your body’s maximum potential and finally win the battle against your ugly fat once and for all, but more importantly, KEEP it off because you’ll now have the ultimate key FOREVER.